I'm Safanasafa, a data-led marketer helping ambitious brands scale with Google Ads, Meta Ads and full-funnel strategy — built on numbers, not guesswork.
Digital Marketing Specialist
I believe great marketing sits where creativity meets data. Over the last six years I've planned and run performance campaigns across Google, Meta and search, turning budgets into predictable, repeatable revenue for founders and growth teams who need results, not vanity metrics.
A full toolkit for brands that want performance marketing done properly, from strategy through to reporting.
ROI-first campaign planning across every paid channel, tied directly to revenue targets.
Facebook & Instagram funnels built around creative testing and audience precision.
Search, Shopping, PMax and YouTube campaigns engineered for qualified conversions.
Technical and content SEO that compounds organic traffic long after paid spend stops.
Content calendars and community growth strategies tailored to your brand voice.
Editorial strategy and copy that moves prospects down the funnel.
Lifecycle flows and campaigns that turn subscribers into repeat customers.
Clean tracking setups and dashboards so every decision is backed by real data.
Landing page testing frameworks that steadily lift conversion percentages.
Roadmaps that align channels, budget and messaging around one growth goal.
Digital marketing is the practice of promoting products or services through online channels such as search, social media, email and paid advertising to reach and convert customers.
Google Ads puts your brand in front of people actively searching for what you offer, giving you fast, measurable, and highly targeted visibility.
Meta Advertising covers paid campaigns across Facebook and Instagram, using detailed audience targeting to drive awareness, traffic and conversions.
SEO, or search engine optimization, is the process of improving a website so it ranks higher in organic search results, driving free, sustainable traffic.
ROAS, or Return On Ad Spend, measures the revenue earned for every unit of currency spent on advertising.
Conversion rate is the percentage of visitors who complete a desired action, such as a purchase or sign-up, out of all visitors to a page.
Google Analytics is a free platform that tracks and reports website traffic, user behaviour and campaign performance.
Remarketing shows targeted ads to people who have already visited your site or app, encouraging them to return and convert.
Performance marketing is an approach where advertisers pay based on measurable results, such as clicks, leads or sales, rather than impressions alone.
Most SEO campaigns start showing meaningful movement within three to six months, with compounding results over a year or more.
Deep dive into your market, competitors and audience to find the real growth levers.
A channel plan and budget allocation built around your specific revenue goals.
Accounts, tracking and creative assets built cleanly from day one.
Ongoing testing of audiences, creatives and bidding to lower cost per result.
Transparent dashboards so you always know exactly what's working.
Reinvesting into what performs to grow spend without losing efficiency.